Digital Library

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Learn every module related to digital marketing.

Creative work session featuring a woman using a tablet and laptop for design projects.

01

Graphics & Creative

Graphic design is the professional practice of creating visual content to communicate messages, combining elements like typography, imagery, color, and form to enhance digital and physical experiences. It focuses on visual hierarchy, layout techniques, and branding to improve usability, clarify information, and evoke emotion.
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02

Social Media

Social media refers to internet-based applications and websites, such as Facebook, Instagram, and TikTok, that enable users to create, share content, and interact within virtual communities. These platforms facilitate global communication, networking, and entertainment. While they enhance connectivity, they can also negatively impact mental health and sleep
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A woman makes an online purchase using a credit card on her laptop, browsing an online fashion store.

03

Advertisement & Marketing

Social Media Marketing (SMM) and Search Engine Marketing (SEM) are complementary digital strategies: SEM uses paid ads to drive instant traffic via search engines (e.g., Google Ads), while SMM leverages social platforms (e.g., Facebook, LinkedIn) for targeted, engagement-driven marketing. Together, they maximize ROI by combining immediate reach with brand loyalty building.

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04

Website Design & Development

Website development involves planning, designing, coding, and maintaining websites or web applications, covering both user-facing front-end and server-side back-end functionality. The process generally includes analysis, design, content creation, coding, testing, and ongoing maintenance. Common technologies include HTML, CSS, JavaScript, and various CMS platforms.
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Person writing website creation mindmap on whiteboard for business brainstorming.
A close-up shot of a laptop displaying a Google search page with related searches visible.

05

Search Engine Optimization

Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. SEO techniques are classified into three broad
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06

Google Tools

Essential Google tools for digital marketing include Google Analytics 4 (GA4) for user behavior, Google Ads for PPC campaigns, Google Search Console for SEO, Google Tag Manager and Google Trends for keyword popularity

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